Blog with CAPS President Deborah Howard
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Who: The Companion Animal Protection Society (CAPS)
As the only national nonprofit dedicated exclusively to protecting companion animals, CAPS' foremost concern is the abuse and suffering of pet shop and puppy mill dogs. Founded in 1992, CAPS actively addresses this issue through investigations, education, media relations, legislative involvement, puppy mill dog rescues, consumer assistance and pet shop employee relations.What: Claws and Paws Shop, an online auction through cMarket
cMarket is an on-demand, online auction platform solely for nonprofit organizations. The Boston-based company's services offer proven resources to build new sources of income while raising awareness about a nonprofit's mission.
When: November 5 - 30, 2007
Where: www.caps.cmarket.com
Why: The purpose of the Claws and Paws Shop online auction is to raise money and awareness for CAPS' critical work on behalf of pet shop and puppy mill animals.
How You Can Help:
Donations of Goods and ServicesPlease donate or help us find items for the auction, especially goods and services for companion animals (dogs, cats, horses, birds, small animals) or with a companion animal theme. Collectibles, such as art, photographs and jewelry, are always popular auction items. Donors should supply a description and photograph of the item to be auctioned. Items being auctioned will have links to donors' websites.
Please join/register with our online community through the CAPS website, www.caps-web.org, in order to receive updates and notifications before and during the auction.
Visit www.caps.cMarket.com
Then select the Donate Items button down the left column to get started.
Of course, we are always grateful for monetary donations, as well. This option will be available on the Claws and Paws Shop home page, and one can always donate online through the CAPS website.Sponsorships
| Pack Leader | The company's name will be listed as the presenting sponsor on all printed and online materials, including advertisements that promote the auction. There will be just one sponsorship available at this level. The CAPS website and the Claws and Paws Shop home page will prominently display the company's logo with a website link. This sponsor must donate goods or services to the auction. | $5000 |
| Best Friend | Promotional materials, such as newsletters, announcement cards and flyers, will feature the company's name and logo. The CAPS website and the Claws and Paws Shop home page will display the company's logo with a website link. This sponsor must donate goods or services to the auction. | $1000 |
| Faithful Companion | Promotional materials, such as newsletters, announcement cards and flyers, will feature the company's name and logo. The CAPS website and the Claws and Paws Shop home page will display the company's logo with a website link. This sponsor must donate goods or services to the auction. | $500 |
| Lucky Rescue | The CAPS website and the Claws and Paws Shop home page will display the company's logo with a website link. This sponsor must donate goods or services to the auction. | $250 |
| Media Mutt | CAPS encourages media outlets to provide in-kind sponsorships. In exchange for doing a story or running an advertisement about the Claws and Paws Shop online auction, CAPS will display the media company's logo, with a website link, on the CAPS website and the Claws and Paws Shop home page. | In kind |
Read our FAQ page on how to become a donor or sponsor at: Donor/Sponsor F.A.Q.
Benefits to being a donor or sponsor
An online auction, especially one with national participants, is an excellent marketing opportunity for merchants and sponsors. CAPS will provide information on the Claws and Paws Shop online auction to a national membership base of more than 3500 members through The CAPS Communicator newsletter, spring and fall appeal letters, and an announcement postcard. We will also notify approximately 50,000 prospective members through spring and fall appeal letters. CAPS is building an email list to remind potential donors of the auction and to promote certain items during the auction.
For more information, please contact CAPS President Deborah Howard at 781-210-0938 or caps@caps-web.org. The Claws and Paws Shop home page: www.caps.cmarket.com.





