Breeder: Dwayne Rogers
Kennel name: Roger Rosa Kennel
Address: 17938 Baxter Rd
City, State, Zip: Conway, MO 65632
USDA License: 43-A-6698
Date and time of CAPS Investigation: 5/2/26, 1223
Weather at time of investigation: 59°F and partly cloudy
Number of dogs and puppies noted in 8/5/25 USDA inspection: 67 dogs and 39 puppies
Breeds observed: Corgis, Australian Cattle Dogs, Beagles, Bichon Friises, Cavalier King Charles Spaniels, Papillons
Rogers’ kennel consists of outdoor breeder pens and barns that have indoor/outdoor runs and cages. There did not appear to be a play area or any type of socialization area for the dogs. I did not see enrichment, such as toys, in the pens.
Numerous dog pens were east and south of the residence. The pens were each about five feet wide and five to 10 feet long, with wire walls, though some had sheet metal partially along their walls. Most had dirt floorings, though a few were on concrete platforms. Pens contained plastic igloo-style doghouses without wind breaks (3.4 Outdoor housing facilities (b) Shelter from the elements (3), metal dog feeders attached to walls (the kind in which days’ worth of feed can dumped in at a time), and plastic and metal water dishes.
About half of the pens were visible to me; there appeared to be two dogs per pen. Some pens had canvas or a shade cloth placed over them. One pen had spare sections of wire walls and what appeared to be a pipe for fencing leaning up against it (3.1 Housing facilities, general (b) Condition and site). Grass was about a foot high where it grew next to some pens (3.1 Housing facilities, general (b) Condition and site).
North of the residence, under a tree, was a single pen with two Corgis. Within a few feet of the enclosure were four empty wire dog cages, as well as several boards and brooms piled up near the tree. The pen had a plastic igloo-style doghouse, a dirt flooring, and I saw a small hole had been dug under a chain-link wall at one spot. That pen wall had no metal bar at its bottom to help prevent digging under it and to secure the wall (3.1 Housing facilities, general (a) Structure; construction). There appeared to be over two days’ worth of feces scattered throughout the pen (3.1 Housing facilities, general (c) Surface (3) Cleaning), amongst a dirty plastic water dish and four empty metal dishes. All of the dishes had brown stains coating their surfaces (3.1 Housing facilities, general (c) Surface (3) Cleaning).
West of the residence were the whelping runs and cages. The whelping runs were attached to the north side of a building. There were nine pens total, with indoor/outdoor portions connected by doggie-doors. The outer portions had wire walls and concrete floorings, and each outer run was about seven feet long and three feet wide. Runs’ concrete floorings had feces and urine stains, especially in their corners. Algae stains were visible along the concrete ledges connected to the walls (3.1 Housing facilities, general (c) Surface (2) Maintenance and replacement of surfaces). Most of the ledges had numerous cracks running along their surfaces (3.1 Housing facilities, general (a) Structure). Pens held either a pregnant mother or a nursing mother and litter. In one pen, a Bichon Frise paced back and forth. From time to time, she went back through her doggie-door before coming out to resume pacing.
I saw the outer portions of indoor/outdoor cages on the other whelping building’s eastern and western sides, only viewing the eastern side closely. The cages, each about two feet wide, tall, and long, were elevated over a plastic sheet to catch feces and debris that could fall through the cages’ wire floorings. PVC piping acted as stilts to hold the plastic sheets and cages up. There were two dogs in separate cages; one was a Papillon.
Dwayne Rogers (Caucasian male, about 65 years old, 6’4”, 420 lbs., with a white horseshoe moustache, who identified himself by first and last name) told me his kennel sells to pet stores through brokers. Dwayne noted, “Something I got six hundred dollars for, a pet store got thirty-six hundred for it.”
He told me that many of his dogs are AKC registered, and his facility is Canine Care Certified (CCC). I asked what that meant, and he complained about the program, saying he paid $1,300 for his last CCC inspection and that he must follow certain rules. When I asked about these rules, he said that he must get used breeding dogs spayed or neutered before giving them to someone. I asked him to explain the purpose of CCC, and he answered, “I don’t know what it is for. It was supposedly you get more monies out of your puppies. Is what it’s for. Now I’ve sold to brokers that don’t care if you’re Canine Care. I’ve actually got the same money as the one I’m Canine Care for. So, you tell me. They don’t, it’s just a name, I guess. I mean, yeah, we are Canine Care, yes.”
Evidence contradicting claims by The Canine Care Certified Program
The Canine Care Certified (CCC) program is a voluntary national certification for dog breeders, created by the Center for Animal Welfare Science at Purdue University. CAPS believes that the purpose of the program is primarily one of marketing: to increase the sale of puppies online and in pet shops by whitewashing the commercial dog breeding industry.
While the CCC program may sound impressive to those who are not familiar with the pet shop and puppy mill industry, and while conditions at some of the dog breeding facilities may be improved as a result of certification, the breeders who participate in the program still run commercial breeding facilities that mass produce dogs for resale—puppy mills. Dogs are still living in livestock conditions and used for breeding to produce puppies that are sold at pet shops and online. The puppies are often transported to brokers, such as Missouri-based Pinnacle Pet (which is closely aligned with the CCC program). After spending several days at a brokerage facility, puppies then get transported to pet shops all over the United States and even to other countries. Some breeders sell puppies through the online broker PBT Marketplace but then must find transport services to get those puppies to pet shops.
The above-mentioned broker Pinnacle Pet also runs a “dog adoption agency” for “retired” breeding dogs called A Dog’s Dream. But nowhere on the website for A Dog’s Dream does it say that the “rescue” is run by a puppy mill broker and is located across the street from the brokerage facility. Though there are clues that the nonprofit is industry-run, such as this statement on its website: “Your support matters the most to us! Without avid dog lovers like you, the pet industry would be at a complete loss.” Their list of supporters includes Pinnacle Pet, Pinnacle Vet Clinic, Petland Charities, and two Oklahoma Petland stores. The website also has a page about the CCC program with a link to Purdue’s CCC website.
CCC’s website states that one of their “Standards Emphasis Areas” is on “Housing,” noting the importance of “quality and quantity of space, temperature and air quality, outdoor access, exercise area, and quarantine.” Dwayne Rogers’ facility has no air quality control for the vast majority of the dogs in it, which live in outdoor pens lacking windbreaks on their doghouses. In addition, there is no exercise area anywhere on the property, just small pens in which dogs can only take a few steps before having to turn around.
The CCC website states, under “Puppies & Juveniles,” that puppies receive “socialization” and that there is “care and training for juvenile dogs.” There is no way that Dwayne and his wife are socializing and training every puppy they wean and sell by eight weeks of age, nor did Dwayne mention doing such a thing.
The CCC website states, under “Behavioral Wellness,” that dogs are given “Problem prevention, training, socialization, enrichment, exercise, handling, and positive caretake interactions.” I did not see Dwayne interact in a positive manner with any dog or puppy as I spoke to him, nor have I seen any commercial breeder take time to socialize, train, and play with their dozens of dogs. I saw no enrichment of any kind in the dogs’ enclosures at Dwayne’s facility, and Dwayne did not say that “behavioral wellness” was a part of what CCC demanded of him.
The CCC website states, under “Staffing & Caretaker Education,” that they require an “Evidence-based approach to staffing numbers” and “Requirements for Continuing Education.” This is a nonsensical claim. Very few commercial dog breeding facilities employ people to work at them. No “continuing education” developments were evident to me when I looked at Dwayne’s mill, which was clearly designed for efficiency of cleaning and breeding.
The CCC website states: “Like you, we love dogs. We want to support good breeders and end “puppy mills. Canine Care Certified™ helps breeders meet high standards for welfare and helps ensure that puppies come from a kennel where dogs are treated well.” This is a misleading statement. Dwayne’s facility, because it commercially breeds dogs for profit, is a puppy mill. Furthermore, keeping dogs in pens without enrichment of any kind is not what the public thinks of as treating dogs “well.”
Breeder is connected to the following stores:
Petland Las Vegas, 8800 W Charleston Blvd #3, Las Vegas, NV 89145 (Petland website, on 4/21/26 noting the following puppies for sale: Female Beagle #29748, Male Beagle # 29749, and Female Pembroke Welsh Corgi #29770)
Evidence contradicting store’s claims
A CAPS investigator went to Petland Las Vegas twice in June of 2025. An employee stated that the store’s breeders are Canine Care Certified and said that CCC breeders all have “open kennels” and “heated kennels.” Dogs in cages, concrete runs, and small dirt pens is a misrepresentation of what “open” means, and outdoor pens are only heated by the sun, not any kind of air conditioning.
An employee also said that the store’s breeders “can’t breed the moms more than once or twice.” This is false. Dwayne, like all commercial breeders, breeds dogs for years, typically up to six years.
A Petland Las Vegas employee also said, “They can’t use cages, has to be like playpens, open fields only, and they have to have at least five acres of land.” This is untrue. Dwayne, like all commercial breeders, does not keep dogs in open fields or give the dogs access to five acres of land. Furthermore, Dwayne does, in fact, keep dogs in cages.
The employee claimed that the store doesn’t buy from puppy mills. Dwayne’s facility, which commercially breeds dogs for profit, is a puppy mill.
The Canine Care Certified and Bailing Out Benji Illusion
The nonprofit Bailing Out Benji (BOB) acts as a front for the puppy mill industry by promoting Canine Care Certified breeders. BOB states that many CCC breeders are Amish, and BOB states on its website: “The Amish breeders that are behind the Canine Care Certified program are truly trying to set themselves apart by meeting standards that far exceed USDA regulation …” BOB visits CCC facilities and promotes them as not being puppy mills. At the same time, Petland stores market their puppies as coming from CCC breeders to increase sales. It’s a major contradiction for BOB, a nonprofit that supposedly fights puppy mills and claims to discourage the public from buying puppies at pet shops, to be promoting CCC—the same program that is promoted by Petland and financially supported by Petland Charities. The 990s of Petland Charities show large grants to Purdue Research Foundation, which funds the CCC program. The Purdue Foundation’s 990s fail to list their grant recipients. While they no doubt have a long list of recipients, which they can include on a separate page, their lack of transparency is troubling.
