Companion Animal Protection Society Joins the National #GivingTuesday Movement To Encourage Spending With A Purpose

Pledges to support initiative with multi-media online campaign to its current supporters.

Who: Companion Animal Protection Society (CAPS)
Where: Cohasset, MA
When: November 11, 2014

Companion Animal Protection Society (CAPS) has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners–charities, families, businesses and individuals–to transform how people think about, talk about and participate in the giving season.

Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world. Taking place December 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

CAPS believes in the concept of a day of giving during the giving season. “We have been watching the momentum of this initiative grow over the last two years and decided to join in this year and help the #GivingTuesday movement reach even more people,” said CAPS President Deborah Howard. “CAPS is planning a multi-media online campaign including website promotions, press releases, enews blasts, and a concerted social media effort. Supporters can download a customizable sign stating why they support our cause. They can post pictures with the sign on social media using the hashtag #GivingTuesday or #UNselfie.”

“We believe in the mission of #GivingTuesday, which is why we are encouraging our supporters to give and share what it means to give,” said CAPS Marketing and Development Specialist J.T. Harding.

Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the 92nd Street Y (92Y), came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector. The concept gained steam, and with the help of the United Nations Foundation and other founding partners, more than 10,000 organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.

“It’s been a privilege to work with remarkable leaders all over the country building a movement around #GivingTuesday,” said Henry Timms, 92Y’s Executive Director. “This initiative has truly been crowd- sourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs.”

Those who are interested in joining CAPS’ #GivingTuesday initiative can click here to donate. For more details about the #GivingTuesday movement, visit the #GivingTuesday website, Facebook page, or follow #GivingTuesday and the #GivingTuesday hashtag on Twitter.

#GIVINGTUESDAY DONATION SIGN
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About Companion Animal Protection Society
Founded by President Deborah Howard in 1992, the Companion Animal Protection Society (CAPS) is the only national nonprofit organization dedicated exclusively to protecting companion animals from cruelty in pet shops and puppy mills. CAPS actively addresses the abuse and suffering of pet shop and puppy mill dogs through investigations, education, media relations, legislative involvement, puppy mill dog rescues, consumer assistance and pet industry employee relations. For more information, visit: www.caps-web.org

About #GivingTuesday
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners– charities, families, businesses and individuals–to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.

To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:
Website: www.givingtuesday.org
Facebook: www.facebook.com/GivingTuesday
Twitter: twitter.com/GivingTues

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